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A brief introduction to LBA, pt. 1
What Is LBA? Location-based advertising, or LBA for those in “the know,” is new technology in the publicity world that utilizes location-tracking systems in mobile devices to market products and...
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LBA Pt. 2: The Three Rs
The Three Rs Not Reduce, Reuse, Recycle… Not Reading, Writing & ‘Rithmetic If you tuned in yesterday, you know this post continues with information about Location Based Advertising, or LBA. Here we...
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Don’t Neglect Your Mobile Site
The folks over at Mashable have a great article today with tips for optimizing your mobile site. Statistics reveal that 70% of marketers will spend more money on mobile websites in 2013. Microsoft...
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